The environmental label is a labelling and certification system that is used to identify products that have a reduced environmental impact compared to other similar products on the market.
The Environmental Label aims to declare the sustainability characteristics of a product or service.
They are fundamental tools to combat the practice of Green Washing by bodies, organizations and companies, so as to make communication to the final consumer as transparent as possible, so that they can make more sustainable purchasing choices.
In addition, the environmental label can also motivate companies to produce more sustainable products, as companies that obtain the environmental label can stand out from the competition and gain a reputation for sustainability.
In Europe, the most well-known environmental labelling system is the EU Ecolabel, which indicates that the product has been produced according to strict environmental standards established by the European Union.